A Magic Array of Toys

Pacifica’s premier location for high-quality toys and gifts for all ages! Huge selection of Lego® Brick Sets, Hot Wheels, Barbie, Calico Critters, Board games, puzzles, and children’s books. We are proud to carry products by: Green Toys, Crazy Aaron’s Thinking Putty, Tikiri, Janod, Mattel, Hasbro, Wowwee, Manhattan Toy Company, Haba, Brio, Squishables, Pokemon, Ravensburger, Fat Brain Toy Co., Schylling, Plus-Plus, and more! Check out our huge selection of fidget toys.

Baby & Toddler Toys

Stuffed Toys

Action Figures

Sports and Outdoors

Puzzles

STEM Toys

Play Vehicles

Puzzles

From simple to challenging. We have it all

Hotwheels

A classic that keeps getting better

Stuffed Toys Make The World A Happier Place

Your new friend is waiting for you.

Educational Toys

We love toys kids can pay with and learn at the same time.

In Store Covid Update

The Magic Toybox continues to follow all state and county guidelines for Covid-19 precautions. As of February 16, 2022, mask mandates for California and San Mateo County have expired.

My staff is CHOOSING to continue wearing masks to protect themselves, their families, and our community. My staff is also fully vaccinated, including appropriate booster vaccinations. We will continue to offer in store hand sanitizer for the foreseeable future.

For our customers, we would ENCOURAGE the wearing of masks while in the store but respect the decision of people who are ready to unmask. We ask that all our customers BE RESPECTFUL of our staff and each other, and we look forward to returning to a world where we no longer need to worry about public infection rates or illnesses.

Thank you for your support!

Paige Miller – Owner

In Store Covid Update

The Magic Toybox continues to follow all state and county guidelines for Covid-19 precautions. As of February 16, 2022, mask mandates for California and San Mateo County have expired.

My staff is CHOOSING to continue wearing masks to protect themselves, their families, and our community. My staff is also fully vaccinated, including appropriate booster vaccinations. We will continue to offer in store hand sanitizer for the foreseeable future.

For our customers, we would ENCOURAGE the wearing of masks while in the store but respect the decision of people who are ready to unmask. We ask that all our customers BE RESPECTFUL of our staff and each other, and we look forward to returning to a world where we no longer need to worry about public infection rates or illnesses.

Thank you for your support!

Paige Miller – Owner

Join Our Birthday Club

About Us

When my son was born, my wife and I were unimpressed by the toys sold online and at department stores. Everything on the shelf was made by just a few major manufacturers, and the selection was the same from store-to-store. Everything was strictly divided into a pink section and a blue section. The quality could best be described as “mass produced,” and the play value could be measured by the length of time between ads on the latest viral video.

Something was missing. I was nostalgic about the feeling of going into a real toy store. I wanted to go to a place that prioritized children and fun; where every shelf held something new, wonderful, or exciting. I wanted to find toys that were colorful, thoughtful, and whimsical. I wanted some place magical.

Toys should be fun. They should be exciting. And the experience of shopping for toys should be too. When I created The Magic Toybox, I had these goals in mind:

-Provide fun, quality toys, games, books, and crafts that allow children to learn through play

-Create a place for kids where magic is possible and new discoveries can be made on every shelf

-Give parents comfort and confidence in their shopping experience

-Contribute and participate in the community by supporting local schools, businesses, events, and civic groups

-Play and have fun!

 

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What Our Families are Saying

So happy to find this little treasure of a toy store right here in town! I needed a birthday present for an 8 year old boy quickly and really did not want to go on a search at the mall or use the mega online ordering option. 
To my surprise it was full of great choices- Legos, Bots, puzzles, games, books, art kits and so much more. The store is well laid out and organized and the owner very helpful and friendly. This will definitely be my go to place for kids. The added bonus is supporting local business which is always a good thing!-Suzzane Jasso, Pacifica

Fun and friendly store full of a great selection of toys. I found many unique toys and games I’ve never seen before, and a great selection of my kids’ favorites. A great local business. I’ll definitely be back. -Brandice Eastham-Anderson, Pacifica

This place is awesome! I live near this place and this toy place is also near my highschool! Even though i’m getting old this place is really cool to see, especially since it’s pacifica. My suggestions is to add some anime products, (nendoroids, funkos, manga) teenagers are crazy for that stuff.-Linkey, Pacifica

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