WE'RE CELEBRATING OUR ONE YEAR ANNIVERSARY AND EXPANDING OUR STORE
We are expanding into a new store at 70 Eureka Square on August 1. The store will be twice as big, which means more space, more fun, and more toys!
A Magic Array of Toys
Pacifica’s premier location for high-quality toys and gifts for all ages! Huge selection of Lego® Brick Sets, Hot Wheels, Barbie, Calico Critters, Board games, puzzles, and children’s books. We are proud to carry products by: Green Toys, Crazy Aaron’s Thinking Putty, Tikiri, Janod, Mattel, Hasbro, Wowwee, Manhattan Toy Company, Haba, Brio, Squishables, Pokemon, Ravensburger, Fat Brain Toy Co., Schylling, Plus-Plus, and more!
Check out our huge selection of fidget toys.
Baby & Toddler Toys
Stuffed Toys
Action Figures
Sports and Outdoors
Puzzles
STEM Toys
Kids
Play Vehicles
Bricks & Blocks
Art Supplies
Sensory & Fidget Toys
Building Blocks
Books
Puzzles
From simple to challenging. We have it all
Hotwheels
A classic that keeps getting better
Stuffed Toys Make The World A Happier Place
Your new friend is waiting for you.
Educational Toys
We love toys kids can pay with and learn at the same time.
In Store Covid Update
The Magic Toybox continues to follow all state and county guidelines for Covid-19 precautions. As of February 16, 2022, mask mandates for California and San Mateo County have expired.
My staff is CHOOSING to continue wearing masks to protect themselves, their families, and our community. My staff is also fully vaccinated, including appropriate booster vaccinations. We will continue to offer in store hand sanitizer for the foreseeable future.
For our customers, we would ENCOURAGE the wearing of masks while in the store but respect the decision of people who are ready to unmask. We ask that all our customers BE RESPECTFUL of our staff and each other, and we look forward to returning to a world where we no longer need to worry about public infection rates or illnesses.
Thank you for your support!
Paige Miller – Owner
In Store Covid Update
The Magic Toybox continues to follow all state and county guidelines for Covid-19 precautions. As of February 16, 2022, mask mandates for California and San Mateo County have expired.
My staff is CHOOSING to continue wearing masks to protect themselves, their families, and our community. My staff is also fully vaccinated, including appropriate booster vaccinations. We will continue to offer in store hand sanitizer for the foreseeable future.
For our customers, we would ENCOURAGE the wearing of masks while in the store but respect the decision of people who are ready to unmask. We ask that all our customers BE RESPECTFUL of our staff and each other, and we look forward to returning to a world where we no longer need to worry about public infection rates or illnesses.
Thank you for your support!
Paige Miller – Owner
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About Us
When my son was born, my wife and I were unimpressed by the toys sold online and at department stores. Everything on the shelf was made by just a few major manufacturers, and the selection was the same from store-to-store. Everything was strictly divided into a pink section and a blue section. The quality could best be described as “mass produced,” and the play value could be measured by the length of time between ads on the latest viral video.
Something was missing. I was nostalgic about the feeling of going into a real toy store. I wanted to go to a place that prioritized children and fun; where every shelf held something new, wonderful, or exciting. I wanted to find toys that were colorful, thoughtful, and whimsical. I wanted some place magical.
Toys should be fun. They should be exciting. And the experience of shopping for toys should be too. When I created The Magic Toybox, I had these goals in mind:
-Provide fun, quality toys, games, books, and crafts that allow children to learn through play
-Create a place for kids where magic is possible and new discoveries can be made on every shelf
-Give parents comfort and confidence in their shopping experience
-Contribute and participate in the community by supporting local schools, businesses, events, and civic groups
-Play and have fun!
What Our Families are Saying
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